Everyday Humans

Everyday Humans

About

Everyday Humans sells sunscreen to a predominantly young, trendy, eco-conscious crowd.

It leans into a chill, conversational style that often feels like a nudge from a friend who’s like “Hey, let’s protect our skin, but also let’s not be weirdos about it.”

This page includes a welcome email, an abandoned cart email, and a cross-sell email.

Subject line:

No-BS sunscreen that works. That's it.

Body:

Hello fellow human,

Thanks for joining Everyday Humans. Here's the deal:

We make sunscreen that:

  • Disappears on all skin tones (98% of dark-skinned users agree)

  • Stays on for 90 minutes in water

  • Simple ingredients that won't harm you or the planet

  • Provides SPF 50+ protection (that’s 99% of UVA/UVB rays).

Because who wants to think about sunscreen of all things when you’re supposed to be out having fun?

No one.

That's the point - ours does its job, then gets out of your way.

Unlike drugstore brands, ours won't leave you looking like Casper, and we don't charge luxury prices because we think good sun protection is a necessity, not a status symbol.

We charge ~$22 because quality ingredients aren't cheap, but we're not going to gouge you like those $36+ brands.

Ready to stop worrying about sunscreen? We thought so.

15% OFF your next order with CODE: EVERYHUMANS15

SHOP NOW

See you in the sun,

-Everyday Humans

P.S. Tag us @everydayhumans if you're feeling it. No pressure.

Welcome

Subject line:

Hi, you left some reasonably-priced products in your cart. Let us bribe you with a 20% OFF code.

Body:

Hey there,

You left some sunscreen in your cart. No big deal - we get distracted too.

We like our stuff a lot. But we also might be a little biased because we’re the brand selling it. So check out these wise customers instead:

  • "My acne-prone skin doesn't freak out when I use this. First time ever with sunscreen."
    - Taylor ★★★★★

  • "Kids didn't complain about putting it on. That's basically a miracle."
    - Sonia ★★★★★

  • "Been through 5 different 'reef safe' sunscreens that felt like paste. This is one that actually disappears and feels non-greasy."
    - Tom ★★★★★

Here’s 20% OFF to finish your order with CODE: COMEBACK20

(Valid for 48 hours because we're not into fake urgency)

One click and you're done → GRAB YOUR CART

See you in the sun,

-Everyday Humans

Abandoned Cart

Subject Line:

So you’ve protected that gorgeous face. Now about those awkward tan lines...

Body:

Hey there,

Here's the thing about sun protection: it works best when you're not missing any spots.

And unless you're planning to rock the full-coverage beach ninja look (long sleeves, pants, and tactical beach gloves), you'll need coverage for more than just your face.

Our Summer Essentials Bundle has your whole body covered:

  • Keep your Resting Beach Face Serum for daily face protection

  • Add Oh My Bod! SPF50 for everything below the neck (non-sticky and won't ruin the fit)

  • Grab Good Times SPF50 Spray for quick reapplication throughout the day with minimal hassle

Bundle price: $59 (That's $13 less than buying each product separately, so girl math says you basically made $13)

Make 13 dollars in one click → COMPLETE YOUR SET

No pressure, but remember: sunburns are temporary, but looking like a leather couch at 35 is harder to fix.

See you in the sun,

-Everyday Humans

Cross-Sell